Local Choice // Part A: Building a Foundation
Step 1] Learn about Ranked Choice Voting!
Watch these videos.
Read our London Leads Report!
Read Chapter 3 of Teardown [PDF]
Step 2] Put a small team together
Think of a few people who might want to help, in your city or town.
Get in touch with us - we'll help get you started!
Step 3] Go public and build a list of supporters
Create a name and logo and name for your campaign. Here are some examples! (PDF)
Create a website (we recommend squarespace or wix, or we can make a page for you, on our site!)
Set up a subscription-based newsletter list. (We recommend mailchimp)
Launch your campaign!!
Connect with local groups in your area
Host an event (virtual or IRL) to build awareness and support.
Consider a media release
We can help you with ALL these steps!
Step 4] Seek and secure community endorsements
Make a list of community groups, community leaders who might endorse your campaign. Announce each endorsement on social media, and add to website.
The goal is to show that your proposal has broad support. Start with the “low hanging fruit” first: People you know, or people who are likely to endorse. Publish those names, and then go for more.
Put them all on your website - with smiling photos! Each time you get a new endorsement, announce it on your social media accounts, with a big Thank You!
For your list, try to keep an eye on gender balance and BIPOC representation. And also try to show multi-partisan support. Ideally, you have folks who are associated with “left” and “right”. Red, orange, blue and green!
Here’s an example of an endorsement list, from Toronto (2010) —>
